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Tag Archives: CMO
Noise-Cancelling Experience Analytics; Meaningful Buzz for Messaging
It’s great to see marketing teams becoming more social savvy, but measuring buzz volume is only useful if you can decipher what the buzz is saying about your products. Which usage models matter? What are my strengths? What … Continue reading
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Posted in Experience Analytics, Peripherals
Tagged Beats, Bose, buzz, campaign planning, CMO, experience landscape, marcom, metrics, Sony
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