Category Archives: Tablet Market

Again, we called it. Sales of the new iPad fail to meet expectations.

According to Josh Lowensohn over at CNET, “Apple has sold fewer units of the device than analysts had estimated it would.” via Strong iPhone sales overshadow new iPad in Apple earnings | Apple – CNET News.  You can see from … Continue reading

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Posted in Experience Analytics, Market Intelligence, Social Media Analytics, Tablet Market | Tagged , , , | Comments Off

iPad 3 recovers the love of consumers, just in time for the earnings call on Tuesday

You know we’ve been sharing that the new iPad has proved to be a more compelling reason for consumers to buy an iPad 2 than the new iPad. Then the improbable happened. The iPad 3 recovered. It did … Continue reading

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Posted in Design, Experience Analytics, Social Media Analytics, Tablet Market | Tagged , , , , , , , , , , , , , | Comments Off

Not listening cost RIM $485M

RIM announced a $485 Million write-off for the mistakes they made with the Playbook.  This was a half a billion dollar mistake.  Our data showed they never really recovered, even after extensive firmware updates and price drops.   … Continue reading

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Posted in Design Strategy, Market Intelligence, Social Media Analytics, Tablet Market | Comments Off

iPad 2 Sales Exceed Expectations as Predicted

Over a month ago, just two weeks after the Q3 close, we predicted that Apple’s iPad 2 sales would be larger than expected based only on the surge in both buzz and sentiment. Tuesday, after the market close, … Continue reading

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Posted in Market Intelligence, Smartphone Market, Tablet Market, Uncategorized | Tagged , , | Comments Off

Apple's Summer Harvest will be huge thanks to iPad 2 Surge

IDC released a report today that said Android Tablet market share was down and iPad 2 share was up during Q2. Here we are almost three months from the close of the quarter and now we know that … Continue reading

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Posted in Experience Analytics, Tablet Market | Tagged , , | 2 Comments