Category Archives: Design

Research in Downward Motion: Can it Be Reversed?

RIM had their annual meeting earlier this week. Notably missing from the shareholder outcry was the push to sell or split off salable assets to interested parties. We all know that since the launch of the iPhone, RIM … Continue reading

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Posted in Design Strategy, Market Intelligence, Mobile, Smartphone Market, Social Media Analytics | Tagged , , , | 1 Comment

iPad 3 recovers the love of consumers, just in time for the earnings call on Tuesday

You know we’ve been sharing that the new iPad has proved to be a more compelling reason for consumers to buy an iPad 2 than the new iPad. Then the improbable happened. The iPad 3 recovered. It did … Continue reading

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Posted in Design, Experience Analytics, Social Media Analytics, Tablet Market | Tagged , , , , , , , , , , , , , | Comments Off

Nokia's Lumia taking advantage of the Kindle Fire strategy to fan the flames of adoption in the US

Many have counted Nokia out of the smartphone fight, citing the multiple OS personality disorder as a symptom of strategic thrashing that comes with the slow death of a company. When the Microsoft partnership was announced analogies were … Continue reading

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Posted in Design, Experience Analytics, Market Segments, Mobile, Smartphone Market, Social Media Analytics, Uncategorized | 23 Comments

Not listening cost RIM $485M

RIM announced a $485 Million write-off for the mistakes they made with the Playbook.  This was a half a billion dollar mistake.  Our data showed they never really recovered, even after extensive firmware updates and price drops.   … Continue reading

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Posted in Design Strategy, Market Intelligence, Social Media Analytics, Tablet Market | Comments Off

Netflix receives the corporate bronze medal in backpedalling!

I got a ‘Dear John’ letter from Netflix today.  Most people would find that annoying, but my name is John so I get them all the time! Dear John, It is clear that for many of our members … Continue reading

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Posted in Design Strategy, Market Intelligence | Tagged , | Comments Off