Category Archives: Company

Mindshare to Mouthshare

July 16, 2012 by cabeldawson

What is it that people think and then talk about? In this highly connected world in which we now live in this question is vitally important. Why do consumer packaged goods brands like Coke and Pepsi continue to spend millions … Continue reading →

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Posted in Company, Market Segments, Social Media Analytics | 2 Comments

Thank you Steve Jobs, where ever you are!

October 5, 2011 by John Feland

Argus Insights would not exist if not for Steve Jobs, period. He made user experience the focal point of our lives and brought the speeds and feeds of nerdom into the hands of every child, woman and man on the … Continue reading →

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Posted in Company, Design, Experience Analytics | Tagged | Comments Off

Argus Insights Announces World’s First User-Driven Product Innovation Analytics Platform

September 26, 2011 by Robyn Palmer

It’s official! Today we announced Argus Insights’ Consumer Innovation Analytics (CIA). This web-based tool delivers user-driven product innovation analytics. CIA offers three key values: Product Focus (vs. brand) Real-Time Analytics On-Demand Competitive Landscapes Read the full announcement here. F Start Potty Training : … Continue reading →

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Posted in Company, Market Intelligence | Tagged , | Comments Off