Consumers Bored of Apple’s Lack of Novel Pie: Apple Q4 iPhone Sales Estimated To Fall Below Wall Street Concensus

Apple is going to have a down quarter.  There, we said it.  We have been agonizing over the data and analysis for weeks, double checking assumptions, sources, etc.  We’ve even included for the first time Chinese consumer data to craft a broader picture of iPhone adoption.  Apple is starting to lose the battle for hearts and minds.

Apple Q4 iPhone Sales Estimate Based Solely on Social Media Analytics

Apple Q4 iPhone Sales Estimate Based Solely on Social Media Analytics

This was the softest launch for Apple in years.  The 5C was a a global bust.  We recently started bringing in some data from Chinese consumers and was surprised to find that the buzz around the 5S was over 35 times higher than the 5C.  Surprisingly we did not see the iPhone 5 demand jump the way the iPhone 4S did after the iPhone 5 launch.  Overall buzz for Apple is falling everywhere but China.  This does not bode well for the next year and opens Apple to disruption by other competitors…

See our full press release at PRWeb.

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About John Feland

I am the founder and CEO of Argus Insights, a leader in Experience Analytics. Argus was started in stealth mode in 2008 to answer the question, "How can Market Research be improved and help drive innovation instead of validation?" I was the Executive Director of the ME310 Global Design Innovation Course at Stanford University. The course has a forty year history of developing tomorrow’s innovation leaders. Formerly I was the Chief Technologist for SK Telecom America’s R&D Group. In this role I was responsible for understanding how the rapidly changing technology landscape would enable SK Telecom to craft new business opportunities in the Americas. My areas of responsibility ranged from NGN wireless technologies (LTE vs WiMaxx, etc), handheld experiences & the interface technologies that enable them (multitouch touchscreens, haptic feedback, smartphone operating systems), as well as evolving influences on the telecommunications market (cloud computing, femtocells, CDN’s, LBS, SNS, etc.) I also supported SKTA’s internal Business Development & Corporate Venture Capital organizations. Prior to my role at SKTA, I led Synaptics efforts for developing next generation capabilities for handheld devices from within the marketing organization. I was responsible for developing a comprehensive competitive landscape for the various handheld markets, with specific focus on the mobile ecosystem, driving the product & technology strategy, in partnership with the engineering organization, to architect & execute our roadmap of future capabilities. I was also the architect of the Onyx Concept Phone, the world’s first multitouch mobile experience. I worked with the top handset manufacturers on the creation of tomorrow’s handsets, ensuring the right marriage of technology & user experience takes place as we see an industry transformation take place around multitouch technologies.
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