1. Jeffrey
    October 12, 2012 @ 7:24 pm

    “Our tracking of Social Capital shows that the consumer market is falling out of love with Apple”.
    Honestly I find this research hard to believe, the main reason being you give no criteria or example of how you measure “Social Capital”.. Honestly John it reads more like a “hit piece” ? Would be interested in how you measure your results to actually make this article valid in some sense.. Thank You. Jeffrey Freeds.

    • John Feland
      October 12, 2012 @ 7:34 pm

      Jeffrey, thanks for your comment. It’s not a hit piece. This reply is being typed on a Mac while reading the New York Times on an iPad and if AT&T had better coverage in Silicon Valley, I’d still have an iPhone. The metrics here are explained in prior posts where I define social capital as it relates to user experiences. The metrics are based on my PhD at Stanford University where I developed a set of metrics connecting good design to good business, something Apple has embodied for years. This piece was written in response to a trend we’ve been seeing in Argus Insights where recent Apple product launches have not been producing as much Social Capital for Apple as past launches. We’ve show our metrics of Social Capital to be predictive of future sales volumes and you can see in past blog posts where, using metrics of Social Capital, we have predicted sales volume surprises for both the iPhone and iPad products lines for the past four quarters. I appreciate your skepticism and would love to provide you with some of our case studies and even a copy of my dissertation if your interested in learning more (or in the case of the dissertation, looking for some night reading to speed the arrival of the sandman.)
      Thank you again for your question!

  2. Jeffrey
    October 13, 2012 @ 5:06 pm

    John thank you for your explanation, its appreciated..

  3. Jeffrey
    October 13, 2012 @ 5:29 pm

    John I forgot to say “yes please” can you possibly email me case studies and your dissertation. That would be fabulous. Best.. Jeffrey

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