We’ve been tracking the iPhone 5 launch craze for a few weeks now. With probably more buzz than an election campaign, the iPhone buzz volumes (Twitter alone) for the iPhone 5 peaked at over 20,000 per minute when the iPhone was first unveiled.
Prior to launch, what were people talking about? What was driving the conversation? What features were most anticipated? We analyzed the pre launch buzz using the post-launch realities of Lightning, Passbook, etc. and found that across the board there were more leaks than a cardboard canoe with even the names of unannounced features in rather broad distribution, for secret information, prior to launch. Additionally we can see that the market is stacked against Siri and mixed views on NFC in general. We’ll be back soon with the post launch analysis.
You can also see that excitement around the launch was pretty widespread across the US market. We are merging multiple pre launch data streams and will update this view as soon as we get the post launch information.
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About John Feland
I am the founder and CEO of Argus Insights, a leader in Experience Analytics. Argus was started in stealth mode in 2008 to answer the question, "How can Market Research be improved and help drive innovation instead of validation?"
I was the Executive Director of the ME310 Global Design Innovation Course at Stanford University. The course has a forty year history of developing tomorrow’s innovation leaders.
Formerly I was the Chief Technologist for SK Telecom America’s R&D Group. In this role I was responsible for understanding how the rapidly changing technology landscape would enable SK Telecom to craft new business opportunities in the Americas. My areas of responsibility ranged from NGN wireless technologies (LTE vs WiMaxx, etc), handheld experiences & the interface technologies that enable them (multitouch touchscreens, haptic feedback, smartphone operating systems), as well as evolving influences on the telecommunications market (cloud computing, femtocells, CDN’s, LBS, SNS, etc.) I also supported SKTA’s internal Business Development & Corporate Venture Capital organizations.
Prior to my role at SKTA, I led Synaptics efforts for developing next generation capabilities for handheld devices from within the marketing organization. I was responsible for developing a comprehensive competitive landscape for the various handheld markets, with specific focus on the mobile ecosystem, driving the product & technology strategy, in partnership with the engineering organization, to architect & execute our roadmap of future capabilities.
I was also the architect of the Onyx Concept Phone, the world’s first multitouch mobile experience. I worked with the top handset manufacturers on the creation of tomorrow’s handsets, ensuring the right marriage of technology & user experience takes place as we see an industry transformation take place around multitouch technologies.
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