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Monthly Archives: July 2012
Social Capital Accounting predicts again! Lumia Sales Top Estimates
Social Capital Accounting wins out again. Nokia Jumps Most Since 2008 as Lumia Sales Top Estimates – Businessweek. We saw that Nokia was the top rate mobile manufacturer in the US market and again, our metrics of … Continue reading
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Posted in Uncategorized
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Mindshare to Mouthshare
What is it that people think and then talk about? In this highly connected world in which we now live in this question is vitally important. Why do consumer packaged goods brands like Coke and Pepsi continue to … Continue reading
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Posted in Company, Market Segments, Social Media Analytics
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Research in Downward Motion: Can it Be Reversed?
RIM had their annual meeting earlier this week. Notably missing from the shareholder outcry was the push to sell or split off salable assets to interested parties. We all know that since the launch of the iPhone, RIM … Continue reading
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Posted in Design Strategy, Market Intelligence, Mobile, Smartphone Market, Social Media Analytics
Tagged apple, Blackberry, RIM, smartphone
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Forbes is Right, Marketing is Mucking Up Social Media!
Check out the following article from Forbes on how the efforts to monetize social media is impacting the original utility. Will Marketing Muck Up Social Media? – Forbes. Argus Insights wrapped up a project with Butler Stern, Shine … Continue reading
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