You know we’ve been sharing that the new iPad has proved to be a more compelling reason for consumers to buy an iPad 2 than the new iPad. Then the improbable happened. The iPad 3 recovered. It did more than recover, it jumped to the top of the charts. It’s like the whole family answered the call to review Aunt Bertha’s steamy romance model on Amazon when sales were flagging. Check out the graph below to see what we’re talking about.
What happened? Was this the result of post Tax Day ex
uberance? “Now that I’m getting a tax refund, I’m buying a new iPad!” The new iPad jumped ahead of the iPad 2 after a rapid decline in delight, something unheard of for an Apple product. In fact, the new iPad is considered to be the most delightful tablet on the market today, barring any new releases in the coming weeks as you can see in the sparklines below.
If you want to know why this drastic shift took place, give us a shout at Argus Insights. We’ll be releasing a report on all the sordid details of the new iPad’s market response in the coming weeks that will include our own forecast as to the future success of the new iPad.