You know we’ve been sharing that the new iPad has proved to be a more compelling reason for consumers to buy an iPad 2 than the new iPad. Then the improbable happened. The iPad 3 recovered. It did more than recover, it jumped to the top of the charts. It’s like the whole family answered the call to review Aunt Bertha’s steamy romance model on Amazon when sales were flagging. Check out the graph below to see what we’re talking about.
The new iPad has a miraculous recovery in the hearts of consumers after tax day.
What happened? Was this the result of post Tax Day ex
uberance? ”Now that I’m getting a tax refund, I’m buying a new iPad!” The new iPad jumped ahead of the iPad 2 after a rapid decline in delight, something unheard of for an Apple product. In fact, the new iPad is considered to be the most delightful tablet on the market today, barring any new releases in the coming weeks as you can see in the sparklines below.
Summary of top tablets in North America. The new iPad shot to the top after languishing in the middle for weeks after launch.
If you want to know why this drastic shift took place, give us a shout at Argus Insights. We’ll be releasing a report on all the sordid details of the new iPad’s market response in the coming weeks that will include our own forecast as to the future success of the new iPad.
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About John Feland
I am the founder and CEO of Argus Insights, a leader in Experience Analytics. Argus was started in stealth mode in 2008 to answer the question, "How can Market Research be improved and help drive innovation instead of validation?"
I was the Executive Director of the ME310 Global Design Innovation Course at Stanford University. The course has a forty year history of developing tomorrow’s innovation leaders.
Formerly I was the Chief Technologist for SK Telecom America’s R&D Group. In this role I was responsible for understanding how the rapidly changing technology landscape would enable SK Telecom to craft new business opportunities in the Americas. My areas of responsibility ranged from NGN wireless technologies (LTE vs WiMaxx, etc), handheld experiences & the interface technologies that enable them (multitouch touchscreens, haptic feedback, smartphone operating systems), as well as evolving influences on the telecommunications market (cloud computing, femtocells, CDN’s, LBS, SNS, etc.) I also supported SKTA’s internal Business Development & Corporate Venture Capital organizations.
Prior to my role at SKTA, I led Synaptics efforts for developing next generation capabilities for handheld devices from within the marketing organization. I was responsible for developing a comprehensive competitive landscape for the various handheld markets, with specific focus on the mobile ecosystem, driving the product & technology strategy, in partnership with the engineering organization, to architect & execute our roadmap of future capabilities.
I was also the architect of the Onyx Concept Phone, the world’s first multitouch mobile experience. I worked with the top handset manufacturers on the creation of tomorrow’s handsets, ensuring the right marriage of technology & user experience takes place as we see an industry transformation take place around multitouch technologies.
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