Monthly Archives: April 2012

Again, we called it. Sales of the new iPad fail to meet expectations.

According to Josh Lowensohn over at CNET, “Apple has sold fewer units of the device than analysts had estimated it would.” via Strong iPhone sales overshadow new iPad in Apple earnings | Apple – CNET News.  You can see from … Continue reading

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Posted in Experience Analytics, Market Intelligence, Social Media Analytics, Tablet Market | Tagged , , , | Comments Off

iPad 3 recovers the love of consumers, just in time for the earnings call on Tuesday

You know we’ve been sharing that the new iPad has proved to be a more compelling reason for consumers to buy an iPad 2 than the new iPad. Then the improbable happened. The iPad 3 recovered. It did … Continue reading

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Posted in Design, Experience Analytics, Social Media Analytics, Tablet Market | Tagged , , , , , , , , , , , , , | Comments Off

heated discussion is starting to cool off as adoption heats up for the new iPad

When we compare customer reported perceptions of the new iPad just weeks after launch with that of the iPad 2 since it’s launch in early 2011, we see that there are gains on a few key areas for … Continue reading

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Posted in Uncategorized | Comments Off