Consumers and experts have been fired up about the new iPad for different reasons. Experts have published extensive testing and videos of aiming IR temperature guns at the new iPads in the midst of gaming, video capture or testing Angry Birds Space, clocking surface temperatures over 115 degrees Fahrenheit! Consumers, not as concerned with the iPad’s contribution to global warming, are snapping the new iPad up like hotcakes.
Comparing the launch profiles of all three iPads
When we compare the launch profile of the new iPad (Gen3) to the prior two launches, we see that the current generation is getting a warmer reception (pardon the pun) than its forefathers. The buzz is less, partly because of the lack of availability at Amazon. Overall we see an accelerating delight score, compared to the iPad 2.
When we compare the launch to competitive products, we see that the new iPad is experiencing a strong launch than any of these competitive products. One caveat, both the original iPad and the Asus Slider were late bloomers, igniting customer delight some weeks after launch after consumers realized what a delight they were to use. For the original iPad, this was due to the newness of this part of the Apple portfolio. For the Asus Slider it is mainly due to under marketing what is a compelling Android tablet.
Stay tuned as we begin to unpack what is driving the fiery launch of the new iPad in the minds of consumers. We will be releasing a report for purchase in the coming weeks that will detail the good, the bad, and the hotly debated of the new iPad, separating the expert chatter from the consumer reality so that competitors and partners alike will know what aspects of the new iPad experience are igniting the passions of consumers for the 3rd generation.
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About John Feland
I am the founder and CEO of Argus Insights, a leader in Experience Analytics. Argus was started in stealth mode in 2008 to answer the question, "How can Market Research be improved and help drive innovation instead of validation?"
I was the Executive Director of the ME310 Global Design Innovation Course at Stanford University. The course has a forty year history of developing tomorrow’s innovation leaders.
Formerly I was the Chief Technologist for SK Telecom America’s R&D Group. In this role I was responsible for understanding how the rapidly changing technology landscape would enable SK Telecom to craft new business opportunities in the Americas. My areas of responsibility ranged from NGN wireless technologies (LTE vs WiMaxx, etc), handheld experiences & the interface technologies that enable them (multitouch touchscreens, haptic feedback, smartphone operating systems), as well as evolving influences on the telecommunications market (cloud computing, femtocells, CDN’s, LBS, SNS, etc.) I also supported SKTA’s internal Business Development & Corporate Venture Capital organizations.
Prior to my role at SKTA, I led Synaptics efforts for developing next generation capabilities for handheld devices from within the marketing organization. I was responsible for developing a comprehensive competitive landscape for the various handheld markets, with specific focus on the mobile ecosystem, driving the product & technology strategy, in partnership with the engineering organization, to architect & execute our roadmap of future capabilities.
I was also the architect of the Onyx Concept Phone, the world’s first multitouch mobile experience. I worked with the top handset manufacturers on the creation of tomorrow’s handsets, ensuring the right marriage of technology & user experience takes place as we see an industry transformation take place around multitouch technologies.
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