Many have counted Nokia out of the smartphone fight, citing the multiple OS personality disorder as a symptom of strategic thrashing that comes with the slow death of a company. When the Microsoft partnership was announced analogies were made of two drowning victims trying to save each other. Well, it turns out these two ‘victims” have crafted themselves quite the lifeboat with the Lumia 710. Compared to it’s smartphone competition touting dual and quad core chipsets, and other “speedboat” level specs, the Lumia would make most techies turn their nose up at this pluckly little handset. As it turns out, the bulk of the US market is not techies and based on what we’ve been seeing from the user response to the Lumia, Nokia and Microsoft are not only no longer in fear of drowning but are making great progress to shore!
Nokia Lumia 710 serves up delight to T-Mobile customers
As you can see from the Buzz and Delight Landscape the early Lumia customers are delighted with their new Nokia/Microsoft hybrid handset. Similar to the Kindle Fire approach at targeting the pent up demand for lower priced tablets, the Lumia targets T-Mobile customers that have been on the smartphone fence, looking at the battle between Android and iPhone and waiting for the prices to fall enough so they can play too. And they are delighted with how far their dollars are going. When we examine what are the topics most discussed by Lumia users, it differs substantially from other smartphones.
Top ten most discussed topics by early Lumia 710 users
A couple items to point out. First, is the wall of green, indicating overwhelmingly positive views by these early customers. Even the iPhone 4S has a broader spread of sentiment than the Nokia Lumia, meaning that a higher percentage of iPhone 4S users are more negative about more topics that Lumia customers. Lumia customers are even being delighted differently than most customers when we take a look at the most discussed usage scenarios.
Most discussed usage scenarios for the Nokia Lumia 710
Most smartphone customers discuss using their smartphones as, well, a phone. Lumia customers are initially fascinated with the novelty of web surfing, music and games over voice services. We believe this is because these are consumers new to smartphones and are delighted by the extra features beyond what their tired feature phone provided. Now they can afford to play with the big kids with their touchscreens and data plans.
Bravo Nokia, Bravo Microsoft. We believe this strategy will continue to bear fruit for you both.
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I knew already that windows phone 7.5 was going be back and twice better. I love see these people faces now saying don’t get windows phone shows you they are jealous and just bunch of apple trolls or android fanbots who just can’t realize the awesome fast fluid of windows phone.
Ck out this YouTube video shows power of windows phone can do
YouTube.com/thewebmogul
Can’t wait when windows phone 8 arrives it going blow away iPhone 4s or 5 and yes you too r2d2 android phones.
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I will disagree with that, the trend line is going down and not up, iPhone 4S has been fantastic in taht regard – absolutely steady even now. Maybe Mar 02 and Mar 09 data will help us see if Feb 26 was a blip or if the trend keeps going down.
http://mobiletechpundit.blogspot.com/2012/03/nokias-windows-phone-success-or-failure.html
Thanks for the comment! This is based on constantly tracked user data. Hard to argue with the market. As you well know, a handset experience is greater than the sum of it’s parts. The Galaxy Nexus spawned a huge amount of buzz upon launch (being the only phone available with Ice Cream Sandwich) but rapidly declined as users found the new bells and whistles not the contribute as much to the overall experience. We’ll see how well the Nokia/Microsoft offerings do months after launch but the initial market response is much better than most analysts expected.
Still a good data point and thanks for it.
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Very interesting, because it’s clear that user satisfaction is the best predictor of success.
Still, from the graphic I see a downward trend with a big dip at the end. Any explanation for the big drop on Feb 26?
Thanks!
Philippe,
We’re still gathering data continuously. I’ll post an update later this week. It’s normal to see a drop over time as reality sets in. It will be interesting to see where the Lumia settles in the minds of consumers. I’ll dig deeper into the drop to see what might be driving this.
Thanks for the comment!
Cheers,
John
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