In the coming weeks, the world will be abuzz with shiny new unboxing videos of fans getting their hands on the latest iPad by Apple. Speculation is rampant about the range of technology innovations that may/should be included in this latest iteration of Apple’s redefinition of mobile computing. The question is, what do consumer expect from their tablets and will the iPad 3 deliver on these expectations once they get past the hype about 4G radios and HD screens? To help answer that question and more Argus Insights has crafted an infographic based on what we saw of tablet users in 2011, enabling us to peek around the corner into 2012. What patterns will you use to transform the user experience?
We’ll have more about the iPad 3 launch as it happens, including pr
edictions on whether 3 will outperform 2. Contact us for more information or if you’d like the infographic as PDF.
Plan for 2012 by understanding how tablet users reacted in 2011 to the launch of the iPad 2 and the Kindle Fire.
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About John Feland
I am the founder and CEO of Argus Insights, a leader in Experience Analytics. Argus was started in stealth mode in 2008 to answer the question, "How can Market Research be improved and help drive innovation instead of validation?"
I was the Executive Director of the ME310 Global Design Innovation Course at Stanford University. The course has a forty year history of developing tomorrow’s innovation leaders.
Formerly I was the Chief Technologist for SK Telecom America’s R&D Group. In this role I was responsible for understanding how the rapidly changing technology landscape would enable SK Telecom to craft new business opportunities in the Americas. My areas of responsibility ranged from NGN wireless technologies (LTE vs WiMaxx, etc), handheld experiences & the interface technologies that enable them (multitouch touchscreens, haptic feedback, smartphone operating systems), as well as evolving influences on the telecommunications market (cloud computing, femtocells, CDN’s, LBS, SNS, etc.) I also supported SKTA’s internal Business Development & Corporate Venture Capital organizations.
Prior to my role at SKTA, I led Synaptics efforts for developing next generation capabilities for handheld devices from within the marketing organization. I was responsible for developing a comprehensive competitive landscape for the various handheld markets, with specific focus on the mobile ecosystem, driving the product & technology strategy, in partnership with the engineering organization, to architect & execute our roadmap of future capabilities.
I was also the architect of the Onyx Concept Phone, the world’s first multitouch mobile experience. I worked with the top handset manufacturers on the creation of tomorrow’s handsets, ensuring the right marriage of technology & user experience takes place as we see an industry transformation take place around multitouch technologies.
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