Argus Insights’ analysis of the tablet market continues to show interesting results that are not so easily noticeable in the marketplace. As we add new tablets to our data set, we gain greater insight into how these products perform. With this new data, we can make firm predictions about a product’s failure or success. As always, some products buck the trends. In the tablet market that underdog is Acer’s Android-based Iconia tablet series.
Wait, what? Acer makes tablets? And they’re good?
Not only does Acer make a tablet (they’ve actually released five models during this tablet craze), users love it for one reason—PRICE. With the Android tablet experience appearing so similar across devices, consumers now differentiate these devices on price.